We actually get a surprising amount of requests for our Zoom! whitening service here at the office, and the one thing we never get tired of seeing are those occasional clients that we have to say 'no' to. Not because we like saying 'no' to people, but because they're always happy to have a less involved procedure suggested to them.
Why does this happen? It's simple, actually -- it has to do with how white your teeth already are. Tooth whiteness is measured on a common shade scale of 1 (just had fresh porcelain veneers put on) to 20 (seriously yellow or brown.) Even Austin Powers would come in at about a 13 -- twenty is really really dark. A typical client of ours comes in with somewhere between a 4 and a 10.
Here's the thing -- Zoom! treatments are powerful stuff. They're meant to take that 10 and make him a 3. If you walk in the door and your teeth are already at a 3, you're probably going to to go through everything the other guy did and walk out the door 1 1/2 to 2, because there's only so much whiter that your teeth can possibly get -- and you'll get about the same results from a different, faster, less expensive whitening procedure. (If you have a 3 and you insist on reaching all the way up to a 1, we're going to tell you that you may want to get porcelain veneers to achieve the optimum white color that you want.)
So what other whitening options do we suggest for people who already have near-perfect teeth, but aren't going to shoot for the perfection that is veneers? The classic; we'll give you a take-home kit that uses dental trays and a bleaching gel that you wear either overnight or for a short period each day that will give you the results you're looking for in a couple of weeks for a little less than Zoom!
Zoom! is awesome -- but it's not necessary for everyone, and we don't want to charge you for something you don't need.
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